Social media has emerged as the most effective digital marketing tool, despite the fact that there are literally thousands of options to choose from. It facilitates easy, personalised targeting of prospective customers and improves organisations’ capacity to speak directly to…
Facebook has experienced five years of upheaval. Election interference and the proliferation of troll or fake accounts were just two of the problems the platform had to deal with. It’s understandable that some would start to question the efficacy of…
The 1.44 billion monthly active Instagram users put it ahead of TikTok, which has just over 1 billion. Instagram is used by 23.1% of the global population over the age of 13. Given Instagram’s massive user base, it’s natural that…