Instagram’s ultimate destination is the Explore Page. If the algorithm gods are kind to you, this is where your post will end up, bringing your account to the attention of new potential followers and expanding your audience.

What’s even better? These aren’t just any individuals.

Instagram’s algorithm has proven eerily accurate over time at anticipating the kinds of posts its users would like.

In what ways does that impact you?

You’ll get the most double-tap dopamine surge from the kinds of users that see your content on the Explore Page. The only remaining mystery is how to actually reach the Explore Page.

Read on to learn how to attract the notice of the algorithm and expand your account after zero investment in marketing.

The Explore page

Instagram’s Explore Page features content it believes you’ll enjoy, including images, Reels, videos, and Stories.

The Instagram algorithm’s AI takes into account the ways in which you interact with the app to provide personalised recommendations and refine your Explore feed.

In a nutshell, it’s a treasure trove for brands and businesses looking to expand their reach and uncover fresh content from sources outside of their usual sphere of influence.

How important Instagram’s Explore page?

So, excuse me, but why exactly is it so important that your material be included on the Explore Page?

It’s the equivalent of winning the brand exposure lottery without spending a dime on Instagram marketing.

What to anticipate if you find yourself on the Explore Page:

Increased exposure due to the 200 million monthly unique visitors that access the Explore Page. What’s even better? The programme distributes your posts to users who are likely to be interested in your page. In what way? Increase the number of engaged, high-quality followers.

• Increased interaction: As the number of people viewing your material increases, so will the number of people like, commenting, sharing, and saving it. The algorithm will continue to distribute your post to other accounts based on how many people interacted with it.

• Enhanced revenue potential: the Explore Page now features more than just your Reels and feed articles. In addition, shoppable posts may appear, increasing your revenue.

More email signups, ebook downloads, and course enrollments will occur from the Explore Page if your content contains a compelling call to action.

Methodology behind Instagram’s Explore Page

If you want to get your content on Instagram’s Explore Page, you’ll need to know how the platform’s algorithm works.

The app uses machine learning in the form of the Feed Ranking System to compile ranking signals and customise your Explore Page feed.

Liked a post about cats twice in quick succession? There will be more material with cats.

Can’t get enough of the Kardashians? Your Instagram Explore feed will likely be dominated by posts on Kim, Khloe, and Kourtney.

Instagram’s decision on what to display you is based on a number of factors, including the following:

• Lots of comments and likes on recent postings.

• The most popular categories of information that you read.

Followed accounts and accounts like them.

• Highly-interacted-with posts from the people you’re following.

Methods for Accessing Instagram’s Explore Page

Get ready to make it big! If you want your reach to skyrocket, try using these strategies to get on the Explore Feed:

Produce material that others will want to talk about
Evidently the proper choice.

Focus on generating material that generates likes, comments, shares, and saves if you want to give Instagram the proper ranking signals.

What gives? By putting your attention where it counts: on your readers.
One way to contribute is by

For Teaching

Fun and Interesting

• Resolving an issue

As a financial advisor, you may want to focus on writing about high interest savings accounts. Your engagement rates will increase since this is knowledge your followers will want to have handy.

The Reels bandwagon should be jumped on

There’s no hiding the fact that Instagram promotes Reels more than any other content format.

Creating video content and following current trends is essential if you want to get included on the Explore Page. There’s even a whole page just for Reels, so if your content goes popular there, it has a good possibility of being included on the Explore Page.

The good news is that neither dancing nor lip-syncing are required. As long as your material enlightens, amuses, or addresses a need, you’re set to go.

Motivate yourself

How can I go to the Explore Page as soon as possible? Look at what’s there and evaluate it.

What kind of accounts are succeeding in your field.

• The most popular Reel styles right now.

• What kinds of material (how-to videos, makeovers, etc.) are most frequently viewed?

Take notice of recurring concepts, and consider how you may work them into your Instagram posts.

Publish at optimal times

The secret to Instagram success is posting at times when your audience is most likely to see and interact with your content.

Keep it in mind.

No one will engage with your content in any way if you publish it at 3 in the morning while they are all asleep. If your Instagram posts don’t get many likes or comments, Instagram won’t think they’re worth sharing and won’t include them on the Explore Page.
If you want to improve your interaction and maybe get featured on the Explore Page, posting while your audience is online (about 7 p.m.) is your best bet.

Not sure what time of day is ideal for Instagram posts? Get started with Plann immediately by creating a free account and quickly identifying your peak engagement periods.