An Ultimate Guide: Instagram Hashtags In 2023
Instagram’s hashtags are a key feature for attracting attention and new followers.
But how can you choose which hashtags will attract the most attention to your profile?
Here, I’ll explain not only how, but also why, you should utilise hashtags on Instagram. You will also be provided with a list of the most often used hashtags on Instagram, broken down by topic, along with advice on selecting the best ones for your company’s profile.
Hashtags on Instagram: What Are They?
Hashtags are a specific type of Instagram category that consist of a string of characters. Using Instagram hashtags increases your content’s visibility to viewers who are interested in similar topics.
To use a hashtag, just preface the word or phrase you wish to tag with the “#” sign.
A picture of your breakfast can be tagged with the hashtags “#breakfast” or “#food.” Someone looking for that hashtag will see your photo, and if they like what they see, they may check out your profile.
What is the Function of Instagram Hashtags?
Hashtags on Instagram are useful because they allow users to categorise, organise, and classify posts. By using a hashtag in your post’s title, it will be included in a feed of other posts that have the same hashtag.
Because of this, users can quickly locate relevant material. If you’re looking for the most recent material that has been tagged with the hashtag “#travelgram,” for instance, you’ll find it by searching for that term.
The benefits of using hashtags on Instagram
Hashtags are not necessary on Instagram, but they are strongly suggested as an easy and efficient technique to increase engagement with your material.
Without the use of hashtags, only your followers will be able to view your posts. However, by employing the usage of pertinent hashtags, your material may be exposed to hundreds, if not millions, of additional viewers.
If you choose a widely-used hashtag like “#food” or “#travel,” for example, there will be a lot of other posts fighting for people’ attention. However, don’t let it put you off!
Is There an Optimal Number of Hashtags for Instagram Posts?
The answer to this question is contextual and subject to change based on variables including content kind, target demographic, and desired outcome.
However, each Instagram post can have a maximum of 30 hashtags. However, employing an excessive amount of hashtags might make your post look spammy and cause people to unfollow you.
It’s recommended that you utilise between 10 and 15 hashtags in each post. You may now effectively go after many keyword targets without coming across as spammy. It has been suggested that users should not use more than 5-10 hashtags in a single post.
Instagram Hashtag Categories
Some examples of the numerous categories of Instagram hashtags are provided below. You can quickly increase the number of people who see your Instagram posts and interact with your Instagram Stories by using a combination of these hashtag formats.
This is it:
Hashtags in General
The most often used hashtags on Instagram are generic ones. Photos, movies, and even Instagram Stories may all be described in this way.
Hashtags as Branding
Companies and individuals may use branded hashtags to increase their Instagram exposure. It’s best to put them on branded material like photographs and videos that promote your product, but you may use them on anything.
Hashtags for Specific Topics
Hashtags in a niche are like those in the mainstream, but they’re tailored to a smaller, more focused audience. By using “#streetfashion” for “#fashion,” you may target those who are specifically interested in that subset of the fashion industry.
Trending Hashtags for Businesses
Hashtags for products and services are used to categorise and discuss those products and services. They can be used to any visual or written material demonstrating or explaining how to utilise the product or service in question.
Hashtags that specify a place can be used to better understand the context of a given photo or video. This is a fantastic opportunity to meet locals and other travellers planning to visit the same area.
Hashtags and Acronyms
Instagram users now prefer using hashtags that are acronyms. Hashtags are becoming increasingly popular, and many people are utilising acronyms to make them stand out and be easily remembered.
Using acronym hashtags is an excellent method to increase your Instagram following. You should utilise them appropriately and not abuse them. If people think you’re spamming, they may stop following you.
Hashtags that have seen heavy use and amass a sizable number of posts are considered popular. If you use them, you can spread your message to more people.
However, it might do more harm than good to include hot Instagram hashtags that have nothing to do with the content of your post or Story. Keep in mind that if your profile doesn’t offer anything interesting or useful, no one will follow it.
Finding the Best Instagram Hashtags for Promotional Purposes
It’s not enough to just add hashtags to your Instagram posts and Stories. The success of your Instagram account and its ability to drive traffic and sales is dependent on your use of appropriate hashtags.
But how can you go through the over 500 million posts tagged with hashtags every day to locate the ones that are most relevant to your business?
The solution consists of two parts: (1) regularly switching up your hashtag approach and (2) employing a combination of popular and specialist hashtags.
Here, I’ll teach you where to look for the most popular and effective hashtags on Instagram to boost your posts’ exposure and interaction rates.