Is your Instagram advertising leading to actual product sales?

Those involved in online business who answer “no” should perform some serious introspection.

Because it would be grossly understating the extent to which Instagram is thriving to imply that business is booming there.

Instagram claims that 60% of its users use the app to find new brands and goods. This has led to brick-and-mortar stores and e-commerce companies alike viewing Instagram as an extension of their primary sales channels.

Instagram’s popularity as a place to make online purchases isn’t going away anytime soon. Consider the rise of Instagram shopping tools like checkout to see this in action.

Use a Content Calendar That Is Dedicated To Your Products

You need to figure out your content before anything else.

Product-related posts are extremely common on Instagram, as we mentioned in our social commerce guide.

Although firms should be wary of flooding their followers with promotional content, they need not be bashful about showcasing their wares.

No matter how trite it may sound, appearance is everything. Simply uploading lifeless product shots won’t get you very far.

Let your ideas and opinions be heard

In the “gold rush” atmosphere of trying to make a sale on Instagram, there is a lot of rivalry for products.

Creative thinking is a must if you want to be heard above the crowd. Brands that are successful in becoming recognised for a certain quality or characteristic tend to have a large number of devoted customers.

The more people who follow you, the more likely you are to make a sale. There is no one “right” method to make an impression on your fans, but here are several possibilities to consider.

Use relevant hashtags in conjunction with your posts

Instagram and hashtags are practically inseparable. However, brands who try to spam them don’t fully grasp their purpose.

You can gain new followers and get them to engage with your company through the use of hashtags. For online retailers in particular, a branded hashtag is essential.
However, branded hashtags aren’t the end-all solution for businesses. Your intended audience uses any number of community- and field-specific hashtags.

Promote and collect user-created content

Indeed, this is a major development.

Again, from a promotional standpoint, customer images are priceless. One of the easiest methods to market your product and company to Instagram’s massive audience is to fill your content calendar with user-generated content.

The time spent searching for these images “by hand” is worth it in the end. If you have followers that regularly submit customer images, manually searching hashtag mentions and requesting permission for each piece of UGC isn’t exactly efficient.

Using Instagram Stories to Drive Sales

Currently, Instagram Stories are the most popular kind of Instagram content.

With 500 million daily visitors, Stories are no longer a novel marketing strategy for online stores.

In terms of advertising their wares, brands have a lot more leeway when they use stories. Need to snap a quick snapshot to share? professional looking pictures of your product with a clear call to action? You may accomplish both with the help of Instagram Stories, which will prominently feature your brand in the feeds of your followers.

Construct Destination Pages for Instagram

Instagram only allows one bio link, so make it count if you want to drive people there from the app.

Don’t waste this prime piece of land.

Don’t just put your website’s URL in your Instagram bio. Your ability to evaluate the success of your Instagram marketing campaign and the habits of your social traffic will suffer as a result. Oh, and you should tailor your landing pages to Instagram’s predominantly mobile audience.

Advertise your best-selling items on Instagram

Once you’ve mastered organic Instagram promotion, it’s time to move on to sponsored ads.

Instagram’s ad platform, with its ability to target specific audiences and scale promotions, is particularly interesting for ecommerce and retail firms.

If you want to know the ideal Instagram size for any format, paid or unpaid, we suggest consulting our handy size guide.
Saint Chic is one company that has mastered the art of advertising on Instagram Stories. The company does a fantastic job of demonstrating the effectiveness of Stories advertisements and their capacity to engage users with engaging content.

Cultivate Connections with Power Players

There’s a good reason why Instagram influencer marketing has exploded in popularity: it’s more authentic than other forms of paid promotion.

By collaborating with influential people, businesses may both humanise their brand and introduce themselves to new audiences. Brands as large as Skechers use connections with influential people to spread the word about their products.
Many different types of influencers are being utilised by brands to increase customer interaction. Think about how the PowerReviews Influencer and Sampling Suite can help you streamline and scale your ability to nurture relationships with influencers.

Reduce the Frequency of Your Posts

Instagram can be a great sales channel, but only if brands post frequently.

This necessitates maintaining a regular publishing schedule on Instagram rather than viewing it as a supplementary medium. In addition, posting when your audience is most engaged can keep you in good standing with Instagram’s algorithm.
This information from Sprout Social can offer you a basic notion of the “ideal” times to publish content, while interaction rates vary depending on your business’ region and industry.

Conclusion

Instagram has made it arguably simpler than ever before for brands to sell their products.

Taking for granted that you are familiar with the ecosystem of the service.

Insight and motivation into what it takes to use Instagram to promote sales should have been gained by reading these Instagram marketing recommendations. If you follow these guidelines and use resources like PowerReviews, you can develop a plan to attract new consumers and retain the loyalty of your current clientele.