The Instagram platform is a formidable one, with over 1 billion active users per month. Instagram, a leading social media network alongside Facebook, YouTube, and others, is consistently improving its offering in response to user feedback. With almost 63% of its US users coming in on a regular basis, Instagram has had a significant influence on the Internet age, ranking as the 10th most visited site in the United States.

Instagram not only listens to its customers, but also keeps an eye on the latest and greatest in social media tools and features.

In 2016, for example, Instagram developed a feature that would have a revolutionary effect on their service. Thanks to the app’s popular shop section, companies can make money off of customers without their ever leaving the app. This update significantly influenced Instagram’s revenue model, content production, and user base.

Instagram’s newest update is called “Reels,” and it allows users to create time-lapse videos. Moreover, it is safe to conclude that both enterprises and regular people may benefit greatly from this new technology.

First, let’s define it.

Instagram Reels: What Are They?

Reels are short movies (3-30 seconds) that can contain any combination of text, video, images, audio, graphics, interactive media, and sound effects. The wide variety of options available encourages consumers to express their individuality. You’ll find a lot of Tik Tok-esque features and functions built into the reels.

You may share reels on your main feed or story, or you can keep them on their own tab. You may check out the Reels, enjoy them, make notes, save them, or even share them. Reels from public accounts may be included into the algorithm for the user’s explore page, just like photos and videos, to increase interaction, views, likes, and followers. The fact that Reels start playing as soon as the user clicks on their explore page also helps you get their attention quickly.
Similarly to Tik Tok, Reels is a fantastic platform for making new friends, expanding your online presence, promoting your brand, and showcasing your creative and personal flair.

Now that we know the fundamentals, we can discuss the positive effects it has on consumers, content providers, and small companies.

What Good Come From Instagram Reels?

Increases In Popularity

Your material is more likely to get discovered when you use Instagram Reels.

Instagram’s algorithm has made reels more visible in user feeds, resulting in 3x-4x more views than posts.

There is a store tab that lets companies sell their items directly from a Reel post. This function allows companies to promote their goods while also increasing website and social media traffic.

Flare Up Your Character

Furthermore, reels give the content developer an opportunity to highlight their individuality to their audience.

Those that are authentic in presenting their brand or personality to the world tend to attract a following.

The customer wants to know more about what sets you apart, so give them a glimpse into your creative process, before and after pictures, product usage suggestions, etc.

Blogger Julia Buschow (@littlepieceofchic) shares her daily life, outfits she’s trying out, hair techniques, and seasonal decorations on Instagram Reels.

In each video, she displays her true character while also maintaining her individuality and vogue.

Connect And Communicate

Instagram Reels are a powerful tool for reaching out to certain demographics. Social media is an integral part of the daily lives of both Gen Z and millennials.

If you learn to communicate like them, you’ll have a much easier time grasping their culture.

Reels On Instagram: Some Advice

Now that we’ve covered the advantages, I’ll share some advice for developing your content.

Avoid Being A Replicator

Thousands of people in our time have become overnight sensations on the internet for the strangest reasons. Whether your goal is to become an overnight success by doing a dance to The Weeknd’s song or by writing a relevant tweet with a SpongeBob parody, there is no one correct approach.

While it’s OK to draw inspiration from others or join in on a trend, it won’t help your material stand apart if you just imitate what others have done. Find your unique path in life. Because you are you, people will take note of and follow your material.

Less Is More

Creators of media are aware that today’s consumers have a short attention span. You have between three and five seconds to convince someone to click on your article and have an engaging experience. Keep someone interested by explaining your reasoning.

What’s in it for them? The question is why they should buy from you instead than someone else. I don’t see the connection between this video and what they need.
There is a direct correlation between the length of your video and the number of times it is saved, shared, or liked.

Seek Comments And Opinions

By soliciting comments from your audience, you can keep the dialogue going and gain valuable insights. By doing so, you can rest assured that your intended audience will continue to be interested in the material you offer.

One company that listens to customer input in a meaningful way is Glossier (@glossier). This company was founded on customer comments. When it comes to serving customers, the gTEAM is in command. They have open lines of communication with their customers, and they incorporate their suggestions into future product development.

Customers like brands that make them feel like they belong. You may ensure your company’s long-term success by responding quickly to customer feedback.

Commenting on others’ posts is another fantastic method to demonstrate your interest in conversation and connection with your followers.

You can easily and quickly boost brand awareness and sales using Instagram Reels.

Try to think outside the box, employ some strategy and imagination, and enjoy yourself.