For the past year, short-form videos, and Instagram Reels in particular, have been increasingly popular. To the platform’s credit, it was able to significantly distribute this material to a wider audience. For the sake of keeping up with cultural trends, working with their community, and expanding their fan base, creators and companies alike both watch and make Reels.

As an online business, why should you think about using shoppable Instagram reels?

The prevalence of Instagram Reels continues to rise. The most popular type of Instagram content, Reels, keeps users scrolling without them noticing how much time has passed.

With the ability to make Reels shoppable and integrate them across eCommerce, you as an eCommerce marketer have a fantastic chance to position your brand as the one people can most easily relate to. I’ll explain why your company needs shoppable Instagram Reels.

Increased Participation Amongst Shoppers

It’s fair to say that user engagement has dropped dramatically. Teenagers might be tough to keep interested because of their short attention spans.

In such a situation, material that may pique their attention, motivate them, and convince them to take action can help content marketers gain a leg up on the competition.

Shoppable Instagram Reels are a great way to engage customers as they travel through your sales funnel. Therefore they can learn as much as they want about the brand on their own time and make an informed decision about whether or not to incorporate it into their lives.

Can you name some sectors that may use a boost from shoppable Instagram reels?

Even though shoppable Instagram Reels are useful in a broad variety of sectors, we’ve highlighted some of the most important ones below.

Labels of Clothing and Accessories

Brands in the fashion industry are always on the lookout for new strategies to expand their customer base, attract more attention online, and ultimately generate more sales. Because to Instagram’s Reels revolution, they’ve been able to reach more people in their target demographic and get better results as a consequence.

Including the engaging content of Instagram Reels on eCommerce shoppable sites may become a requirement for conversions. Statistics show that if apparel companies included user-generated content into the shopping process, they could increase conversions by 6.4%.

The popularity of shoppable Reels created by fashionistas showcasing their favourite companies’ apparel continues to rise.

Luxury Cosmetics & Skincare Lines

Buyers of beauty products and cosmetics have shown over the past several years that they place a premium on sincerity and authenticity.

Shoppable Reels, which feature actual customers using your items, may greatly enhance the online buying experience by providing a detailed, step-by-step depiction of product usage that aids in the purchase decision-making process.

Statistics show that while deciding to buy, 38% of beauty and cosmetics consumers look at user-generated films. As a result, shoppable Instagram Reels embedded on your website can help you shine in the competitive online cosmetics retailing environment.

Products for the Travel Industry

Brands in the travel and hospitality industry are starting to make customization the norm. Using shoppable Instagram Reels in the destination-decision process can result in real-time, individualised experiences for a large number of people.

Integrating user-generated Content into the buyer’s travels allows for the dissemination of valuable, first-hand knowledge about a potential destination. In addition, many people now turn to Instagram first when planning a trip or looking for travel inspiration.

Sales and return on investment may be increased by using the most engaging content format to improve searching and reserving experiences.

Gems and Expensive Items

The influence of others can’t be underrated. Consumers’ decisions are heavily impacted by the feedback they receive from current users and their thoughts about the brands they are considering. Here, including Instagram Reels may demonstrate uniqueness and encourage buyers of luxury items to feel like they belong in the brand’s narrative.

By 2026, millennials are expected to overtake baby boomers as the generation most likely to spend money on upscale goods. In addition, user-generated material is trusted by 6 out of 10 millennials when making a purchase. These statistics demonstrate why Jewelers and luxury firms should change their attention to relevant content.

Instagram Reels may increase participation, foster a sense of belonging, and inspire trust in Jewellery and luxury product purchases.

Product Electronics & Merchandise for the Consumer

Companies may increase product knowledge and conversions by collecting and showcasing customers’ real use of technology and goods in their high conversion spots.

Imagine your customers creating unboxing videos of your electronics to share with their followers on Instagram Reels or home decor moments with your furniture to post on Instagram. Due to its impartiality, authenticity, and motivational nature, this information has the potential to cause a mass exodus of its readers.

In addition, there are a lot of up-and-coming consumer products and technological firms, thus prioritising user feedback might be lucrative.

Now It’s Your Turn

Instagram is rapidly becoming into a Reels-first platform, highlighting the need of include them in your retail locations. Taggshop is a useful app that allows you to easily gather, select, convert, and integrate Instagram Reels to your shoppable sites.

According to the data, a whopping 86% of customers believe they are more likely to test, buy, or recommend a product based on whether or not the content on Instagram is deemed “worthy of sharing.”