They don’t appear in your feed, but rather at the very top of your app, where you may touch on them to read. Viewers of your Instagram story are also viewable.

By by looking at the amount of views, you can popular your content is.

In 2023, approximately how many Instagram users will there be?

The annualised answer is 1.89 billion, which is how many people use Instagram Stories.

500 million Instagram users regularly post to IG stories.

Almost eighty-six percent (86.6%) of Instagram users contribute to the Stories section. To put this in context, consider that this occurs every day.

Instagram Stories are intended to be lighthearted, interesting, and fleeting.

The brief length (about 15 minutes) of these media makes them more relaxed than the standard IG postings that populate the primary feed.

How Effective Are Instagram Stories for Marketing?

The success of Instagram Stories for commercial purposes is directly proportional to the number of users.

One-third of the most-viewed Instagram Stories are those uploaded by companies, proving this point.

Half of all companies worldwide make an Instagram story every single month.

96% of American marketers, according to the most recent Instagram data, want to maintain their use of IG Stories during the coming six months.

Instagram Stories are predicted to receive more views than postings to the convention’s news feed.

You may not have noticed, but other social networking platforms and internet companies have launched services that are comparable to Instagram Stories. They include Google and LinkedIn.

Even the feature films have the “Story” label. Whether you own a business or work in marketing, you should take note of this.

If you want to know who uses Instagram Stories the most, look no further.

Here, we’ll talk about the fundamentals of Instagram Story viewers, including what age ranges and genders make up the platform’s core audience.

As a baseline, know that Millennials make up about 60% of all Instagram Story viewers, while 70% of viewers are from Gen Z.

Almost 60% of millennials both like watching and making Instagram Stories. 

This demographic also represents Instagram’s most active user base.

Instagram users from Generation Z are second only to Millennials in terms of proportion.

Instagram Stories are very popular among the youth of today. Because of its succinct nature, they find it intriguing.

As a generation, Baby Boomers prefer Facebook to Instagram.

Many think it’s the greatest and simplest method to keep in touch with loved ones far away.

Quite a few of them admit to living vicariously via their relatives and acquaintances.

Among American Baby Boomers, only about 32% are active users of Instagram. Among Baby Boomers, Instagram is the fifth most popular social media platform.

Seventy percent of Boomers say YouTube is their favourite website. In second place, at 68%, is Facebook.

There are no hard numbers on the percentage of Baby Boomers that view Instagram Stories, but we can assume it’s much below the 60% that stands for Millennials.

Is there anything else worth knowing about Instagram Stories?

An Example Story for Instagram

In this post regarding the popularity of Instagram Stories, we present you with some fascinating, generalised data that do not fit neatly into any of the categories we have created.

An estimated 70 percent of the time Instagram Stories are watched, the sound is actively playing.

This implies you may be losing out on opportunities for interaction, which is bad news for businesses and marketers. Adding music or sound effects will boost your performance.

Instagram Stories had a 68% tap forward rate in 2020. One of the most common methods of viewing Instagram Stories is by tapping on them.

High rates of tapping verify this to be true. It has been found that the second animation has the greatest tap through rate.

There’s a 90% completion rate for sports-related Instagram Stories. People are now consuming full-length sports-related stories on Instagram.

This is not to say, however, that stories unrelated to sports can’t be entertaining on Instagram. Nothing more than a number when it comes to Instagram Stories and sports.

In February of 2018, the Gap clothing business executed an ad campaign on Instagram Stories, and the click-through rate was 73% higher than its regular ad campaigns.

While the Gap certainly has a large customer base and a substantial online presence, this is nonetheless important takeaway for any company.

Conclusion

After reading the first part, you should have a good idea of how many people use Instagram Stories.

Instagram Stories has more than 500 million daily users. Not per month, but per day.

As a marketer or company, you now have a better idea of which age groups to aim after with your Instagram Stories.

Yet, given the platform’s significant population of Baby Boomers, you should also create content specifically for this demographic.

Also, you should be aware that the success and visibility of businesses on Instagram have been and are being boosted by Instagram Stories.

Moreover, Instagram Stories make it possible to work towards the end aim of driving more visitors to your website.

It is common practise to link Instagram Stories to a landing page, which in turn drives traffic to your website and, ultimately, sales.

To sum up, here are some things to think about before you start making your Instagram story.