You’ve been using social media for a while, but you can’t seem to get the hang of Instagram’s scheduling features? Okay, so you’re not alone after all. Instagram has evolved from its roots as a social media platform for sharing…
Larger social media followings mean more likes, comments, and shares for every post. It doesn’t mean the quality of their content is higher, though. Regardless of how many people follow a certain account, the engagement rate provides a measure of…
If you run a business and aren’t already on Instagram, you’re missing out on potential customers and revenue. Instagram, in case you haven’t heard, is one of the most effective social media platforms out there for reaching your target audience….
Social media users have only eight seconds to capture their audience’s attention, so it takes dynamic and engaging videos to connect with viewers, advertise products, and more. What’s the Deal with All the Instagram Reels vs. Tiktok Disagreement Among Marketers…
Today, it’s crucial to your company’s growth that you stay current on social media trends and topics. If you do internet promotion properly, you can eliminate the need for more expensive forms of promotion. In this article, we take a…
There are benefits and drawbacks to everything; you just have to know what you’re working toward. If you’re in a pinch and the benefits of something outweigh the drawbacks, you should prioritise the benefits over the drawbacks. Similarly, there are…
Social media has emerged as the most effective digital marketing tool, despite the fact that there are literally thousands of options to choose from. It facilitates easy, personalised targeting of prospective customers and improves organisations’ capacity to speak directly to…
Facebook has experienced five years of upheaval. Election interference and the proliferation of troll or fake accounts were just two of the problems the platform had to deal with. It’s understandable that some would start to question the efficacy of…
The 1.44 billion monthly active Instagram users put it ahead of TikTok, which has just over 1 billion. Instagram is used by 23.1% of the global population over the age of 13. Given Instagram’s massive user base, it’s natural that…
Instagram is one of the fastest-growing social media platforms with 1.7 billion users worldwide. Instagram started as a photo and video sharing app, but now it serves as a popular platform for business. According to the latest stats, 80% of…