Today, it’s crucial to your company’s growth that you stay current on social media trends and topics. If you do internet promotion properly, you can eliminate the need for more expensive forms of promotion. In this article, we take a look at Tweet Deck, a tool that could be a lifesaver for managing your company’s marketing efforts across multiple social media accounts, platforms, and websites. Consider these five arguments in favour of implementing it immediately.

Interaction

The web-based versions of Facebook and Twitter are, admittedly, cumbersome, difficult to use, and slow. This is especially true if you have a lot to say on a variety of different topics and are in a rush. TweetDeck’s primary function is to facilitate communication between users; with a few clicks, a user can post a tweet, retweet an existing tweet, quote a user, and sort the user’s timeline. It’s a lot less awkward to strike up a conversation, or join one already in progress.

Setup in Columns

It all depends on your perspective and how you choose to interpret the data. You’re more likely to put it to good use if you find it aesthetically pleasing and arranged in a way that works best for you. You can use TweetDeck’s column sorting features to see how many people are talking about specific topics, users, or hashtags if you’re a knitwear retailer, for instance.

Integration

Why not create just one set of credentials that gives you access to all your accounts, and then use that set to make changes everywhere? If you have more than one Facebook or Twitter account, you can select which one to post from within TweetDeck. This is a fantastic way to maintain interaction and conversation with your followers across multiple channels.

Searches

TweetDeck’s excellent column organisation facilitates searches across multiple categories. One of the more helpful choices is searching hashtags, which provides a real-time stream on a specific topic so that you can follow who is saying what.

Tweeting, Replying, and Editing Retweets

This is a feature that I really enjoy and think is fundamental to the growth of social media. Simply retweeting means repeating the same information, but quoting or editing a retweet allows for a dialogue, a chance to express gratitude, or an opportunity to add a helpful piece of advice, all of which contribute to the development of relationships. It is possible to connect with multiple people simultaneously by using the “reply to all” function.

Now you know five of the many possible justifications for considering TweetDeck or a comparable product for managing your social media profiles. The benefits to a small business are clear: greater efficiency, less time spent on marketing, and the opportunity to connect with prospective clients.

Copywriter by trade, Jacob Little helps new businesses get off the ground with the support of UK Business Funding Solutions.