What Should Go Into a Social Media Branding Manual?

There are certain universal considerations to bear in mind while your team develop your social media handbook.

On the basis of the framework

The first step is to identify your target demographic and determine which social media sites will best reach them.

A very visual audience might be expected, for instance, if your intended demographic is heavily represented among Instagram and Pinterest users.

Because of this, it’s recommended that you focus on making high-quality pictures rather than writing extensive prose for social media sites like Twitter.

Adjusted for the target market

The demands of your target audience should be taken into account once you’ve decided which channels to employ.

Your business and the platforms you use will play major roles in determining this. Nonetheless, there are several constants that apply to all corporate profiles on social media.

In accordance with the search terms

Key phrases that will resonate with your target audience can also be included. If you do this, prospective buyers will have a better chance of discovering your profiles.

Carefully consider the hashtags you plan to use. These will add to the enhancement of your profiles’ discoverability.

Saving your manual

Finally, think about the best way to keep your guide accessible.Since more and more companies now operate online, PDFs are a common format for social media instructions.These are often stored in the cloud so that both present and future team members may access them with ease.

What Else Should Be in Your Social Media Brand Book?
Your company’s social media style guide will be tailored to its own goals and objectives, but it should nonetheless include the following elements:

An inventory of your many online profiles

Please mention all of the social media sites that your firm now utilises and any that you intend to launch in the near future. If your target audience is teenagers, you may promote your brand on TikTok instead of Facebook. Perhaps LinkedIn is a better fit for your business if you’re targeting other businesses.

The Language of Brands

Words and phrases that best characterise your brand should be included here.

Being detailed will help you maintain brand, product, and service consistency across all channels.

Examine the Destination Canada sample that we’ve provided for your convenience.

In the brand language section, they explain why “traveller” is used instead of “tourist.” They also note an effort to use words with positive meanings rather than those with more negative ones.

Hashtags

You should make use of these terms as hashtags to raise awareness for your business.

There will be some that you employ on a regular basis that fall into the more broad category, and others that are more campaign-specific.

Consider how many hashtags you want to use overall and how many you want to use on each social media network separately. LinkedIn postings could have three hashtags, whereas an Instagram post might have eight.

PandaDoc, a software business, restricts how many hashtags its social media posts may use.

A colour scheme

Specifying the colours you intend to use and when they should be employed is crucial. Applying a consistent colour scheme across all of your social media profiles will do wonders for building brand recognition.

Figure out which colours will serve as your major and secondary ones. Think about the ratio of colours and how to keep the palette harmonious. Primary colours should be used more frequently than secondary ones.

Formatting Specify the exact format that will be used for each type of post to guarantee uniformity and high quality across all channels. Take into account the size requirements of various social media networks and where your logo will be presented in posts. Specify the margins, picture dimensions, and placement of your logo.

You might even follow Audi’s lead and think about how your postings will look on various mobile devices.

Typesetting

The typefaces you want to use throughout your articles should be specified here. These are crucial in establishing your company’s identity. Make sure to use appropriate typefaces throughout the document. Consider the size and italicization of the font, as well.

Include a link or information on how to get the typeface used if it was created especially for your business.