TikTok’s meteoric rise to prominence in the social media world occurred in under four years. More than 300 million people worldwide were using the platform regularly by the year 2020, after it was first presented to the Western world the same year.

With its success, TikTok has made a huge impact on today’s culture. TikTok has had an impact on virtually every sector of the economy, from the arts and fashion to the beauty business and even academia. To compete with the upstart, even internet titans like Google and Meta have rethought their social networks.

When promoting, why not use TikTok?

Bigger companies have tried to copy TikTok’s video features, but they haven’t been able to slow the app’s meteoric rise in popularity. A report by Business of Apps claims that TikTok has 1.2 billion monthly active users in the fourth quarter of 2021, with that number expected to grow to 1.5 billion by the end of 2022.

Social media marketers will be intrigued by those numbers, but they won’t be able to launch a successful campaign without a strategy, which is why we’re here to assist you develop a plan for marketing on TikTok.

Comprehensive guide to creating a successful TikTok marketing strategy for your company

Create a Business Account on TikTok

Separate brand accounts are available on TikTok, much like on other social media sites. Metrics like impressions, engagements, and the distribution of followers are just some of the capabilities included with a TikTok Business Account that help businesses build and monitor their campaigns. TikTok also facilitates the discovery of influencers through its corporate accounts.

Download the app, sign in, or create an account to begin setting up your TikTok business account.

After logging in, visit your profile by selecting the gear icon in the upper right corner of the homepage. Then, select “settings and privacy” from the drop-down menu that appears after clicking the menu symbol in the top right. Under Account Control, you’ll notice options to “manage account” and “Move to Business Account” in the subsequent menu.
Simply fill in the required fields and select the most applicable business classification for your enterprise. After you finish this process, you’ll find brand new Creator and Menu options in the main menu.

You should update your profile with a professional email address, company logo, social media links, and a bio.

While composing your TikTok bio, don’t stress over things like search engine optimization (SEO) keyword density. Make use of inverse document frequency (TF-IDF) optimization instead, which looks at relevant terms to your target keyword.

Find Who You’re Writing For

Do some digging and figure out who you want to reach before launching your campaign. Use buyer personas to determine if your target demographic uses TikTok.

Buyer personas are fictional representations of your perfect consumer. The information may include the person’s age, where they live, and the social media accounts they use.
You can develop your personas using information from your current client base, or you can conduct surveys via email and social media to learn even more about your target audience.

After you have a persona, you can use TikTok’s statistics to see if there are any overlaps with your target demographic. Using demographic information about your target audience, such as age and geography, you may learn how many people in your target market are also using TikTok.

Communicate with Key Opinion Leaders

Working with popular TikTok creators is a quick and simple approach to boost your popularity. Those who have influence have a large number of followers who regularly engage with their work. Partners with strategic influencers can help you reach your goals more quickly because they are familiar with the TikTok algorithm.

Don’t only look at the number of people who follow an influencer; instead, seek for those whose followers coincide with your own. After all, you want your content or brand to be seen by the right people, and that’s what an influencer cooperation can do for you. Also, it is important that the influencers you choose reflect the same ethics as your company. You don’t want your company’s name to become synonymous with any unsavoury characters if you plan on working with them for an extended period of time.

Check out the content your rivals are putting out there

Analyzing your competition is a great way to learn their winning tactics. Afterward, you can hone those tactics until they completely destroy the opposition.

But how exactly do you analyse the competition? Before you do anything else, study the material your rivals are producing and the outcomes they are getting. Consider their most popular TikToks in terms of views and interactions to figure out what made them so popular.

Keep tabs on your progress

Finally, you should monitor your results and alter your TikTok approach accordingly. TikTok’s analytics dashboard makes it simple to monitor the reach of your videos and overall activity. Metrics such as the amount of shares, likes, and comments are displayed. As an example, you can examine your profile’s total views, playtime, average watch time, and so on.

The Followers section of your profile is where you can monitor your followers’ actions.

Concluding Remarks

It would be a mistake to ignore TikTok, a social media network that has already seen over 2.6 billion downloads and has over 1.2 billion active users. The data also reveal that this app is no longer popular among teenagers. Yes, millennials and Gen Zers continue to make up the bulk of users worldwide, but older generations are gaining on.

A TikTok marketing strategy is essential for your brand unless you want to be pushed out of the market by your rivals. Use this as a starting point, and don’t be reluctant to try out different approaches to creating your videos. After all, most viral trends on TikTok happen by chance. Thus, who can say? The next big thing could be an idea of yours!