Social Media

The Top 7 TikTok Tracking Apps Of 2023

There is a plethora of company accounts on TikTok. They are interested in tapping into the platform’s huge advertising possibilities. You can definitely get a large audience on TikTok. The most popular users on TikTok understand this concept quite well.

I’m going to presume that you’ve already developed a marketing plan for TikTok. The good news is that you may increase its effectiveness by employing a web-based monitoring technology that records every time your brand, products, or services are mentioned on TikTok.

Seven Fantastic TikTok Tracking Programs

01 Brand24

This cutting-edge web app keeps tabs on all the most prominent social media platforms, including TikTok. Brand24 allows you to track mentions of a certain term or phrase across a wide variety of internet platforms, including social media, traditional news outlets, blogs, videos, forums, podcasts, and user reviews.

You may then evaluate how well you’ve done on TikTok by looking at all that data. Also, you’ll find out who is talking about your brand and whether or not their comments are good, bad, or neutral.

Brand24 is a fantastic tool for reporting on social media campaigns, discovering new influencers, and monitoring hashtags. This is the primary function for which our customers utilise our product.

Confronting Narratives, Round 2

When it comes to marketing, this technique is ideal for influencing others. It will help you find influencers on any social media platform, including TikTok, whose content is a good fit for your own.

If you want to keep tabs on your activity on TikTok, use Storyclash, an analytics tool made just for the platform. TikTok influencers can be researched, performance can be analysed, and data can be shaped into reports.

You may be interested in three primary features:

  • Reporting and tracking of influencer marketing efforts
  • TikTok trends comparison to competition strategies

Third Pentos

Pentos was designed specifically for keeping tabs on and analysing activity on TikTok. This app is great for keeping tabs on trending songs, influential users, and hashtags. You can stay on top of your TikTok profile’s progress with the help of weekly performance reports and email alerts.

Features that stand out:

  • Checking on Opinion Leaders
  • Audio monitoring
  • Insights on trending hashtags
  • A/V statistics for songs and videos

Time:4 YouScan

YouScan is an artificial intelligence-driven system for gathering information from social media. Among the various online mediums that may be monitored by social listening are social networking sites, discussion boards, weblogs, telegram chat rooms, and news websites. TikTok claims that it keeps an eye on things like thumbnails, post descriptions, and topical trends.

Visual analysis is the most interesting part to me. YouScan can identify brands, products, activities, sceneries, and demographic information in photos. Also, it provides visual descriptions, which offer valuable information to consumers.

You may use this instrument to:

  • Reputation management and brand surveillance
  • Explore the market by means of a survey
  • Evaluate the effectiveness of your advertising strategies.
  • Get the support of influential people.

At the fifth place, Iconosquare

One of the TikTok analytics apps that lets you keep an eye on brand mentions is called Iconosquare. Insights about interaction, comments, likes, and optimal posting times will be provided via this instrument.

You will also get access to video information like the number of shares, the number of views, and the average time spent watching a video. Iconosquare provides analytics of archived material by digging up old data and playing back old recordings.

You may use Iconosquare to keep tabs on and study not just TikTok, but also Instagram, Twitter, Facebook, and LinkedIn.

Extraordinary qualities:

  • Analytics and monitoring are also discussed.
  • Tracking the profiles of competitors
  • Monitoring Hashtags
  • Social media report generation bots

’06 Exolyt’

Exolyt is an all-inclusive platform for TikTok data analysis. Exolyt allows you to keep tabs on every TikTok user, from influencers to rival businesses. Current analytics and statistical data are also displayed, including things like total views, engagement rate, follower growth, and likes.

The software can also track when videos are posted, which hashtags perform best for each user’s account, and how many people watch each individual video. It packs a serious punch.

Most intriguing are:

  • TikTok account tracking and data analysis
  • Tracking development visually with video
  • Monitoring Hashtags
  • Trend analysis
  • Keeping an eye on a marketing strategy that relies on influential people

Inside Social Media, 07/07/07

For data-driven marketing firms and companies, Socialinsider is a social media insight discovery tool. The social media analytics, audits, and reports you need are at your fingertips with the help of Socialinsider. The instrument works with Instagram, Facebook, Twitter, YouTube, and LinkedIn.

You may improve your TikTok account’s stats with the help of Socialinsider. TikTok profile data such as number of plays, number of views, most popular hashtags, number of followers, and total plays are all analysed by the app. By analysing your TikTok postings using this app, you can improve your content and attract a larger audience, leading to a higher average engagement rate.

When you sign up, you’ll have access to:

  • Results analysis of the TikTok advertising campaign
  • Analytics of Influence
  • Analyzing the strategies of competing advertising campaigns

As a social media manager, why should you be responsible for TikTok?

TikTok, in my opinion, changed the face of the social media industry by mandating a fresh approach to marketing and sharing information. There was a pressing demand for TikTok-like functionality on competing social media sites. This is why Instagram’s Reels feature is so useful.


This means that the total number of active TikTok profiles is well over a billion and rising. When you’re conducting numerous influencer campaigns in addition to all the other marketing activities, finding the value influencers that fit your business niche can be challenging.

The use of a social monitoring tool with access to sophisticated analytics can be quite useful. First, you’ll be able to pick the right influencers, tap into hot hashtags, track your progress, and improve your account’s overall effectiveness. To give it a try, click here.

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