Facebook released Instagram’s application programming interface (API) for advertisements some years ago. Instagram advertising makes sense, and we can show you how to get started with these three design tricks.

Social media marketers have thrown caution to the wind since advertising on Instagram became accessible, trying whatever they can to figure out what works.

Although some obscure case study could include more figures than you can count on both hands, it’s probably best to keep things as clear and concise as possible.

That’s why we’re here, obviously; read on for three of Instagram’s top design recommendations for creating successful advertisements

When creating Instagram advertisements, pay close attention to lighting and detail.

This is seem obvious, but you’d be amazed at how many companies waste their money on grainy or blurry photos that no one in their right mind would bother to look at.

Therefore, all advertising visuals should continue to be professionally crafted.

Natural light is preferable to the artificial lighting used in studios if you want to get this effect.

You are, after all, trying to sell something; yet, if your material comes across as genuine, new, potential customers for your company are more inclined to engage with it.

Treat Branding With Care

A commercial, for crying out loud! You’d think this would be your one and only chance to hammer home to a user how awesome your company’s offerings are, right?

Wrong. The beauty of Instagram is that it prohibits dishonest practises like offering “like-new” cars for sale.

Instead, you should make an attempt to create an advertisement that appears more natural. We know you’ll be tempted to show off your company logo, but please ignore that urge.

Accentuate well-known symbols of the brand for maximum understatement.

Keep your Instagram ads as text-free as possible.

With the exception of Charles Dickens, no writer (or copywriter) has ever publicly advocated for using more words than necessary.

This is especially true in the modern era of constant connectivity. Put simply, get right down to business.

Contrary to Facebook, Instagram does not enforce a “20-Percent Text Rule.”

Even so, it’s best to do the same. Text in advertisements should not take up more than 20% of the main picture. If extra information is needed, the caption of the advertisement might be used.

Time to Take Action…

Instagram is one of the most effective paid advertising platforms since it exposes your brand to over a billion active users per month with almost instantaneous reach.